Cosmetic Development for Private Label

We define the positioning and characteristics of the new cosmetic line together with our client, starting from the notoriety and values of their brand, continuing with the analysis of their consumers’ characteristics and the evaluation of the potential of their distribution channels.

The goal of this process is the identification of the lines in the new catalog and the individual product types that will compose the offer.

Together with our clients, we study the active ingredients, aromas, and fragrances to use to create products with unique formulations, choosing them because they are:

• • Indigenous to the client’s brand territory.
• • Already used by the brand for other purposes (olive oil, milk, wine, etc.).
• • Aligned with the brand’s values and the tastes of its consumers.

Thanks to continuous research activity, we create new products by formulating recipes with innovative and high-performance textures and active ingredients.

Our formulas are always based on naturally derived ingredients, and we can develop products with organic or vegan certification.

Under no circumstances do we use parabens, paraffins, petroleum derivatives, SLES, or phenoxyethanol.

All developed formulas are subjected to stability tests, microbiological controls, patch tests, and challenge tests.

We directly handle the drafting of the Product Information File (PIF): the mandatory documents that contain all information regarding products to be placed on the market (EC Regulation no. 1223/2009).

With our graphic design team, we adapt and interpret the brand identity for the new cosmetic line and its packaging.

In choosing primary and secondary packaging, we evaluate with the brand:

• • The technical characteristics and quality of the containers.
• • The image and consistency with the creative project dedicated to the label.
• • The price, also in relation to the size of the planned production batches.

We design the labels for individual products and their respective secondary packaging.

We take care of the printing, choosing the ideal materials in relation to the packaging, the chemical/physical characteristics of the cosmetic product, and the aesthetic result.

The peculiarity of our production method is great flexibility: we size the production batches according to the commercial needs and investment capacity of each client, ensuring our support from micro to large-scale production.

We oversee all production activities and deliver the finished product to the client, packaged and labeled.

We are based in Italy: all our products are “Made In Italy”.

The person responsible for production, who by law must be declared on the back label and in the European Cosmetic Product Notification Portal (CPNP), can be the client or our company, depending on the needs and project setup.